10.30: PREDICTING CRAFT TRENDS
with Stephanie Weightman
How do we know what the trends for 2012 are likely to be? How do we predict them to maximise the opportunity?

11.45: BUSINESS START-UP, LIFT OFF AND BEYOND
with Steve Goodman from Business Breakthrough Coaching
Business success - it is not WHAT you do it’s HOW you do it. Steve Goodman has worked as a Business Coach for nearly 20 years, delivering a wide range of coaching and change programmes for many different types and size of business. In this seminar Steve will discuss: thinking about a new business, setting up in business, or getting your business going, and HOW to ensure that your business can work for you.

13.00: HOW TO GET MORE VISITORS FROM GOOGLE AND SELL MORE ON YOUR ECOMMERCE WEBSITE
with Peter Shorney and Stephanie Jerome from Intelligent Retail
Packed with practical advice, in this seminar the team Intelligent Retail will share their knowledge of eCommerce and Google to answer some of the most common questions retailers have.

14.15: SUSTAINABLE FASHION AND THE PRINCE OF WALES’ CAMPAIGN FOR WOOL
with Peter Ackroyd MBE     [read profile]
Peter Ackroyd will outline the achievements of the Campaign for Wool, which was launched in January 2010 by His Royal Highness The Prince of Wales. To date the Campaign for Wool has involved major retailers in the UK including Harvey Nicholls, Harrods, John Lewis and many more, together with headline designers – Christopher Bailey, Burberry, Vivienne Westwood, and Paul Smith. The Campaign for Wool seeks to highlight the natural sustainability and renewable qualities of wool as a fibre of choice for discerning consumers.

15.30: BUSINESS GROWTH - MOVING TO THE NEXT LEVEL
with Steve Goodman from Business Breakthrough Coaching     [read profile]
Business success - it is not WHAT you do it’s HOW you do it. Steve Goodman has worked as business coach for nearly 20 years, delivering a wide range of coaching and change programmes for many different types and size of business. Is your business up and running and ready to grow? Steve will discuss HOW to achieve the full potential for you and your business.

16.45: PROMOTING AN ARTS AND CRAFTS RETAIL SITE VIA THE INTERNET AND SOCIAL MEDIA
with Chris Wood from AME Solutions
Chris will show you how to maximise promotion of an arts and crafts shop via Google tools, search engines, email marketing and social media. This will mention venue location marketing tools like Google Places and Foursquare.

10.30: PROMOTING CONTENT (ARTICLES, PHOTOS, VIDEOS, ETC) ONLINE
with Chris Wood from AME Solutions
How to promote arts and crafts knowledge via blogs (short articles), Flickr (photo site) and YouTube (videos), and how to cross promote this content via internet marketing and social media platforms. In promoting yourself as an industry expert on arts and crafts this helps to build trust with the customer base and over time can help to make sales process easier for the customer.

11.45: BUSINESS - FROM START UP TO GROWTH
with Steve Goodman from Business Breakthrough Coaching     [read profile]
Business success - it is not WHAT you do it’s HOW you do it. Steve Goodman has worked as business coach for nearly 20 years, delivering a wide range of coaching and change programmes for many different types and size of business. In this seminar Steve with be discussing: thinking about a business right through to growing it to its full potential. HOW to get more things right, first time more often and ensure success.

13.00: MARKETING BASICS: THE FIVE P’S TO A PROFITABLE BUSINESS
with Jo Holdom from One Voice Media & PR Ltd
Follow the Marketing Code and discover how to promote your business. This is an interactive presentation, which will enable you to build a marketing plan for your own business.

14.15: OPTIMISATION OF SALES IN TODAY’S MARKETPLACE
with Stephanie Weightman
Stephanie will unlock the key to maximising sales across different platforms, maintaining margins, and optimising marketing opportunities, thus increasing bottom line results.

15.30: MARKETING VIA MOBILE DEVICES
with Chris Wood from AME Solutions
It is believed that within two to three years the majority of people will be using smartphones (iPhones/Blackberries/Androids). In addition, it is being predicted that this usage along with tablet devices, like iPad, will overtake using desktops and laptops for internet usage. This seminar will cover the basics in how to market an arts and crafts business via these mobile devices.

16.45: HOW TO GET MORE VISITORS FROM GOOGLE AND SELL MORE ON YOUR ECOMMERCE WEBSITE
with Peter Shorney and Stephanie Jerome from Intelligent Retail
Packed with practical advice, in this seminar the team Intelligent Retail will share their knowledge of eCommerce and Google