Business Seminars at CHSI Stitches · Europe's biggest creative crafts trade show

Daily business seminar programme

This year we have a superb selection of business seminars, delivered by some of the best Keynote speakers in the industry, to help improve your business. No pre-booking is required to take advantage of this FREE expert advice – so be there and stay ahead of the game!

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Sunday 19th February 2017

10.00AM
HOW TO MAKE A GREAT FIRST IMPRESSION!

with David Hyner, founder of Stretch Development

Stretch Development is David’s research based training business. David has spent two decades holding face-to-face interviews with some of the words highest achievers and most effective people from the world of sport, music, arts, business and enterprise. This research has enabled David to understand how people achieve at the highest level and fulfil their potential to the maximum. From this research David has presented thousands of keynote deliveries, keeping audiences gripped from beginning to end leaving many individuals, businesses, charities, and others empowered to achieve BIG!

In this seminar David will cover:

  • The things you do that put people off from connecting with you...
  • The art of connection
  • Subtle techniques to get a GREAT first impression
  • Why the “eyes’ have it
  • The four critical steps to success
  • Why what you say first REALLY matters

11.15AM
OPTIMISE YOUR WEBSITE FOR GOOGLE – GET MORE VISITORS FOR FREE AND HOW TO CONVERT MORE OF THEM TO BUY

With Nathan Stevens and David Fairhurst, from Intelligent Retail

You know your eCommerce website is important but are you making the most of this great selling tool? Come on a journey with our experts as they drive you through the requirements for Google search and learn how to get more visitors for free, whilst converting more of those website visits in to real buyers!

12.30PM
MASSIVE GOALS… because smart goals do NOT work!

with David Hyner, founder of Stretch Development

Over years of research, adventures and success, David Hyner has helped thousands of people to tap into the mind-set of the world’s highest achievers and most effective performers, and use these principles to improve their own performance. He gives delegates the inspiration to take MASSIVE action!

In this Keynote delivery David will discuss:

  • Raised aspirations and confidence to find out what you can achieve
  • Why “smart” goals do NOT work!
  • Stop making negative assumptions and “step up”
  • Smashing your comfort zones
  • The Massive goal pyramid process
  • You Decide!

1.45PM
VISUAL MERCHANDISING – WHY BOTHER?

with Alan Springall, Chairman of British Display Society

An insight into the skills that enhance the shopping experience. Visual Marketing enables customers to see a variety of merchandise in a desirable manner in surroundings that give them confidence to buy.

2.00PM
GLORIOUS COLOUR

with Kaffe Fassett, in association with Rhinetex BV

Location: Hospitality Suite 19 and 20
Duration: Approx. 2 hours

Kaffe Fassett’s lecture is designed to inspire and motivate. The presentation highlights works from his latest projects, including his patchwork quilt, fabric, needlepoint, mosaics, painting and knitting designs. A tremendous amount of Kaffe's inspiration comes from his continual travels and this lecture is designed not so much to instruct, but to empower and inspire the audience to create and develop their ‘mind's eye’.

Audiences will leave invigorated, entranced by Kaffe's sense and use of colour and ready to try it themselves. His glorious slide show lasts approximately 1-hour followed by a Q&A session and book signing.

3.00PM
WHY SHOULD YOU HAVE A BLOG ALONGSIDE YOUR CRAFT BUSINESS

With Joanne Dewberry, founder of Charlie Moo’s

Ever wondered why your business needs a blog? Not sure where to start or how to set one up? Join Joanne and find out why your craft business should start blogging.  

4.15PM
SIX-STEPS TO SOCIAL MEDIA SUCCESS

with Warren Knight, Head of Think Digital First, International Keynote Speaker, Author, Business Growth Trainer and Social Media and Digital Marketing Expert

In this engaging and informative seminar, Warren will share with you the latest tools to SAVE time, HOW to design a seven day social media plan and 90-day marketing strategy, to increase SALES by over 500%

Warren will show you how to make the most of every minute you’re logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI’s.

Monday 20th February 2017

10.00AM
SIX-STEPS TO SOCIAL MEDIA SUCCESS

with Warren Knight, Head of Think Digital First, International Keynote Speaker, Author, Business Growth Trainer and Social Media and Digital Marketing Expert

In this engaging and informative seminar, Warren will share with you the latest tools to SAVE time, HOW to design a seven day social media plan and 90-day marketing strategy, to increase SALES by over 500%

Warren will show you how to make the most of every minute you’re logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI’s.

11.15AM
WHY SHOULD YOU HAVE A BLOG ALONGSIDE YOUR CRAFT BUSINESS

With Joanne Dewberry, founder of Charlie Moo’s

Ever wondered why your business needs a blog? Not sure where to start or how to set one up? Join Joanne and find out why your craft business should start blogging.  

12.30PM
PUBLIC SPEAKING TO BUILD REPUTATION AND BRAND

with David Hyner, founder of Stretch Development

David Hyner is one of our favourite speakers in the UK, not only because he is incredibly entertaining but also his message has real impact, and takeaway value that anyone can instantly use to become more successful. David is making a real difference to businesses!

In this talk David will cover:

  • Focus on “what you say”... and “HOW” you say it
  • Do you know what you give your customers?
  • Are you bored…. because many of your prospective customers are!
  • Use of voice, gesture and body language to hit the mark
  • What is your reputation… and what do you want it to be?
  • How to get others to trust you when you speak

1.45PM
HOW TO BUILD YOUR BRAND

With Juliet Bernard, Managing Director, Bluebear PR Limited

In this seminar, Juliet will look at how you can build your retail brand using social media and marketing techniques with examples from some projects she has worked on with Bluebear PR Limited.

3.00PM
HOW A MASTERMIND GROUP CAN TAKE YOU AND YOUR BUSINESS TO THE NEXT LEVEL

with David Hyner, founder of Stretch Development

David’s fun, challenging and inter-active talks give delegates the confidence, certainty and skills to set and achieve their massive goals. Based upon years of private research interviews with top achievers, you will be taken on an “assumption busting” tour of your potential to improve skills, motivation and… RESULTS!

Content to cover:

  • What is a mastermind group... and why they work?
  • Get one; join one or how to start one
  • The DO’s and DON’TS of running a group meeting
  • Do you get the support... and accountability you need to succeed?
  • If top achievers “mastermind”.... why wouldn’t you?
  • The secret to getting the right people in your group

Tuesday 21st February 2017

10.00AM
MOBILE DESIGN FOR ECOMMERCE AND IN-STORE EPOS SYSTEMS

with David Fairhurst, from Intelligent Retail

Mobile eCommerce sales have now overtaken desktop sales according to Google. Come with us whilst we walk you through the advantages of mobile design for both eCommerce websites and also for in-store Electronic Point of Sale tills!

11.15AM
CREATING A BUZZ ON INSTAGRAM 

With Tilly Walnes founder of Tilly and the Buttons

Instagram is one of the best platforms for getting audiences excited about crafts. Join Tilly Walnes, bestselling sewing author and founder of popular sewing pattern company Tilly and the Buttons (@TillyButtons), as she shares her top tips for growing a loyal following, showing off new products, and curating an Instagram gallery that will wow your customers.

12.30PM
GROWING YOUR BUSINESS WITH COMMUNITY

With Jo Roe and Annette Smyth, from Craft of Heart Community Business

Join Jo and Annette as they take you through an incredible story of how your local and wider communities can join with you and support you, in growing a stronger more robust business!

1.45PM
PLANNING FOR BUSINESS WITHIN THE CREATIVE CRAFT AND HOBBY SECTOR 2017

With Sarah Hurley and Craig De Souza, Executive Director of CHA-UK

This talk will focus on how to plan and focus, plus top tips to succeed and move your business forward.

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