2018 Seminar Programme

All seminars will take place in the Presentation Theatre. No booking is required but it is advisable to arrive early to get a seat.

Timetable
Sunday Feb 18th
Monday Feb 19th
Tuesday Feb 20th

Presentation Theatre

As well as discovering must-have products from over 200 exhibitors, the show’s theme, ‘Creating the Future’, will deliver a comprehensive programme from esteemed retail and brand experts, carefully crafted to give you all the insight and expertise you’ll need to harness future opportunities.

Sunday Feb 18th

 

10.00

The Craft Report

With Linda Jones of ljandp, research specialists

Our specially commissioned research into the craft industry provides you with unique, up-to-date insight into the trends and behaviours of the market and an in depth understanding of the opportunities it offers. This key, bespoke research is only available to CHSI attendees.

 

11.15

Using video to promote your business

How to create it and make the most of it on social media

With Maeri Howard of the Make and Do Studio and Anne Gould of Workingwordz Media

Video is fast becoming the most important way to get attention on social media platforms. This dynamic session offers invaluable advice and practical tips on creating business-boosting video and how to use it on social media. Craft and digital consultant Maeri is joined by Anne, a communications consultant specialising in editorial/digital storytelling for business, for this information packed session.

 

12.30 

Colour forecasting and why it matters for your business

With Stef Steen, colour trend consultant, former head of the womenswear colour department at M&S

Colour trends are enormously influential in powering sales, especially in fabrics and fashion. Previously head of the womenswear colour department at M&S and now running her own colour trend consultancy, working with global retailers, Stef’s fascinating talk will give you a unique insight into the process of colour trend forecasting and invaluable tips on how to use colour to your business’s best advantage.

 

14.00 

Join a game-changing campaign

Yarn Shop Day and Sew Saturday are two exciting campaigns in association with Let’s Knit magazine and Sew magazine that support the craft industry’s independent retailers and high street bricks ‘n’ mortar stores. Hear from the passionate teams who launched these initiatives and made them into the successful calendar events they have become, then find out how you can get involved to raise the profile of your business. You won’t want to miss the insights, expertise and tips that this seminar

 

15.15

How to design a social media plan for success

With Warren Knight, CEO of Think Digital First

Warren’s unmissable session will take you through the 4 simple steps to help you define your business online, understand your digital audience, create sharable content that builds a community and drives sales, and structure your social media into a 7 day plan for success. You’ll leave the session with an actionable checklist to help you stay consistent with your brand message helping you stay ahead of the competition, gain new customers and increase sales.

 

16.30

GDPR and the 5 things you must do by May 25th

With Duncan  Smith, founder of compliance training specialists iCompli 

The new General Data Protection Regulations for Europe come into force at midnight on May 25th. Make sure you know the 5 key things you need to do to make GDPR work for and not against you, and how to improve and manage your customer data.

Monday Feb 19th

 

10.00 

GDPR and the 5 things you must do by May 25th

With Simon Howarth, information privacy consultant (Monday and Tuesday)

The new General Data Protection Regulations for Europe come into force at midnight on May 25th. Make sure you know the 5 key things you need to do to make GDPR work for and not against you, and how to improve and manage your customer data.

 

11.00 

Everything you need to know about Pinterest

With Ayumi Nakajima, head of Growth and Partnerships at Pinterest UK

Pinterest has grown into a marketing powerhouse with 175 million active monthly users worldwide, 93% of who have shopped on line in the last six months. In this mustn’t-miss session, Ayumi will reveal how to make the best possible use of the site to increase your reach, market your brand and build your business.

 

12.00 

Contemporary interior trends – what’s new, what’s next

With Suzanne Imre, Editor of Livingetc

What will be the big trends in the modern interiors market? Which colours will dominate the modern home landscape in the coming months? What are the influences that affect the urban, affluent trendsetters who are the owners of contemporary homes? As the editor of the UK’s best-selling modern homes magazine, Suzanne’s has the answers to all these questions and more. She’ll also reveal how the hugely successful Livingetc House Tours have turned this key annual event into such an important revenue stream for the Livingetc brand.

 

13.00 

How to produce and use high quality images to boost sales

With Maeri Howard of the Make and Do Studio and lifestyle photography instructor Lyndsey James

Creating the right kind of images and then using them effectively across social media platforms has become key to building a successful business. Owner of The Make and Do Studio, Maeri and former professional photographer, now photography coach, Lyndsey’s fascinating presentation will tell you all you need to know to use imagery to boost your business.

 

14.00 

The Craft Report

With Linda Jones of ljandp, research specialists

Our specially commissioned research into the craft industry provides you with unique, up-to-date insight into the trends and behaviours of the market and an in depth understanding of the opportunities it offers. This key, bespoke research is only available to CHSI attendees.

 

15.00 

How to design a social media plan for success

With Warren Knight, CEO of Think Digital First

Warren’s unmissable session will take you through the 4 simple steps to help you define your business online, understand your digital audience, create sharable content that builds a community and drives sales, and structure your social media into a 7 day plan for success. You’ll leave the session with an actionable checklist to help you stay consistent with your brand message helping you stay ahead of the competition, gain new customers and increase sales.

 

16.00 
Congratulate your Crafting Faves

Celebrating the brands, producers, designers and retailers that have made their mark in the craft industry this year, Aceville Publication’s International Craft Awards are nominated and voted for by readers and on-line visitors of Craft Beautiful. Over 26,500 votes were cast in categories including best online brand, best international brand, best for quality and best blog. Don’t miss the chance to discover who the winners are and meet some of the biggest names in crafting.

Tuesday Feb 20th

 

10.30 

Classic home trends – the definitive guide

With Deborah Barker, Editor-in-Chief of Homes & Gardens

Every year Homes & Gardens publishes their Trends magazine, the ultimate guide for taste makers and designers in the interiors industry. Deborah will share unique behind the scenes insights on how the content is researched and produced and give you your own definitive guide to the home trends that will influence your business growth.

 

11.15  

The Craft Report

With Linda Jones of ljandp, research specialists

Our specially commissioned research into the craft industry provides you with unique, up-to-date insight into the trends and behaviours of the market and an in depth understanding of the opportunities it offers. This key, bespoke research is only available to CHSI attendees.

 

12.30 

Creating a buzz with live events

With Rhoda Parry, Editor Country Homes and Interiors and Diane Kenwood, former Editor of Woman’s Weekly

Promoting your brand or business has become about more than sales and social media. Experiential has grown in popularity and become an important revenue-generating mechanism. Discover how two very different brands went about creating successful shows, and learn how to grow your brand profile and revenues.

 

14.00 

GDPR and the 5 things you must do by May 25th

With Simon Howarth, information privacy consultant

The new General Data Protection Regulations for Europe come into force at midnight on May 25th. Make sure you know the 5 key things you need to do to make GDPR work for and not against you, and how to improve and manage your customer data.