Stay ahead of the game, with the help of our superb business seminars delivered by key industry figures.

No pre-booking required to take advantage of this FREE expert advice!

 

All seminars will take place in the Presentation Theatre. No booking is required but it is advisable to arrive early to get a seat.

 

Sunday 27th FEBRUARY 2022

 

9.45am The Craft Report 2021 

With Linda Jones

  • An opportunity for the industry to hear the annual Craft Report findings, presented exclusively at CHSI Stitches.
  • With two key sections to this years report; investigating the pandemic performance and capitalising on change.
  • Join Linda as she takes you through the data and then let our experts speakers give you advice and support to enable you to act on the latest industry trends.

 

11.00am Working with Influencers and Value of Visual Marketing for the Creative Industry

With Emma Friedlander Collins

  • The power of visual marketing and the reach of social media platforms, Instagram and TikTok across all demographics.
  • The value of working with influencers to connect with your audience and the importance of nurturing influencer relationships to create brand champions.
  • How to create visual content that can cut through the noise and create engagement.

 

12.15pm THE HIGH STREET SHOP – IT’S ROLE IN THE RECOVERY FROM LOCKDOWN

With Steffi Stern 

  • During this talk we will explore the kind of high street shops that are here to stay and even more so, are crucial to the re-building of communities in cities, towns and villages. How did and do shops have to change?
  • Ideas, insights and a check-list of how the business operating a shop will be more successful.
  • It will help set expectations, what kind of rewards (financial and other) are awaiting and most of all how to run a business that is robust and sustainable and benefits from lessons learnt from the past.

 

1.30pm OMNICHANNEL RETAIL – HOW TO WIN WITH CUSTOMERS IN A DIGITAL WORLD

With Miya Knights

  • Understand the impact of digital on changing consumer shopping habits.
  • Find out why recognising customers online and instore is vital to growing sales in the digital age.
  • Discover how to use digital to know your customers and so serve them and run your business better.
  • Explore how digital insight can be used to develop more data-based, customer-centric operations.
  • Learn how to establish more valuable digitally-enabled connections with customers.

 

2.45Pm Want to make money from your hobby in 2021?

With Anna Davenport

  • Anna looks back at her own journey, sharing her top tips for anyone wanting to start their own craft business. Discover what you need to be successful in an eco-conscious, competitive marketplace.
  • You’ll learn what hobbies are the most popular right now and take away some simple steps on how to turn a hobby into a successful small business.
  • Get an insight into how to become a creative influencer on Instagram. What mindset do you need?
  • Come along to this session and get real insight from someone who’s been there, made the mistakes and learnt along the way. You’ll take away a check-list of ideas, tips and tricks to enable you to build a sustainable, eco-friendly small business and make money from your hobby.

 

4.00Pm Sustainable Textiles, Saving the Planet and Surviving in Business

With Jane Makower

  • Are we still worried about pollution and fast fashion post Covid-19? Surely our priority now is to do whatever it takes to survive. This talk argues that sourcing and selling ‘sustainably’ is more important than ever.
  • Covid insisted we slow down and reassess what really matters to us. The natural world matters. Our local community matters. Making things gives us pleasure and the handmade, the one off and the bespoke are more valued than ever before.
  • Saving the planet, embracing slow fashion and redirecting our energies to work with the next generation to upcycle, recycle and slow down is where our future lies.

 

6.00Pm NETWORKING SESSION

 

MONday 28th FEBRUARY 2022

 

9.45am The Craft Report 2021 

With Linda Jones

  • An opportunity for the industry to hear the annual Craft Report findings, presented exclusively at CHSI Stitches.
  • With two key sections to this years report; investigating the pandemic performance and capitalising on change.
  • Join Linda as she takes you through the data and then let our experts speakers give you advice and support to enable you to act on the latest industry trends.

 

11.00am PUTTING THE ‘SO WHAT!’ INTO SOCIAL MEDIA IN TODAY’S WORlD

With Andrew Davis

  • Content is the blood of everything we do online, which makes everyone a media company by default. Here we look at ways to create multipurpose content that sits across various platforms.
  • Creating content is important but if nobody sees it ‘SO WHAT!’. Here we look at the only ways people will find your content online to engage with.
  • If you cannot convert people then social media becomes a hobby! Here we look at different ways we can get our target audience/s to act and how we measure success.

 

12.15pm TAP INTO RETAIL TRENDS – SIMPLY AND AFFORDABLY

With Cate Trotter 

  • Despite the unwelcome events of the last 18 months, some businesses uncovered a silver lining. During their forced pivots, they discovered new, efficient ways to engage and sell. The companies that blend old and new strategies are on track to double sales.
  • How can independent businesses to tap into trends, without breaking the bank or hiring developers.
  • Your guide to all this change and opportunity is Cate Trotter, Head of Trends at Insider Trends. She works with brands like Levi’s, Samsung and Galeries Lafayette – but she also knows how to remix trends and innovation for smaller businesses.
  • Come along to this eye-opening session to learn where retail is going, who’s taking the lead and the practical ways in which you can grow profits.

 

1.30pm If I could give you just one piece of e-commerce advice…

With Ashley Payne

It’s easier than ever to set up an digital presence, but with limited resources and a perpetually increasing digital marketing landscape, it has become harder than ever to prioritise where to focus them….

  • What are the e-commerce basics that everyone should know?
  • What’s important to remember as you grow your e-commerce business?
  • What can smaller businesses learn from the big players in the industry?
  • What should the big players learn from the ‘small fry’…?
  • What NOT to do…

 

2.45Pm Sustainable Textiles, Saving the Planet and Surviving in Business

With Jane Makower

  • Are we still worried about pollution and fast fashion post Covid-19? Surely our priority now is to do whatever it takes to survive. This talk argues that sourcing and selling ‘sustainably’ is more important than ever.
  • Covid insisted we slow down and reassess what really matters to us. The natural world matters. Our local community matters. Making things gives us pleasure and the handmade, the one off and the bespoke are more valued than ever before.
  • Saving the planet, embracing slow fashion and redirecting our energies to work with the next generation to upcycle, recycle and slow down is where our future lies.

 

4.00pm THE HIGH STREET SHOP – IT’S ROLE IN THE RECOVERY FROM LOCKDOWN

With Steffi Stern 

  • During this talk we will explore the kind of high street shops that are here to stay and even more so, are crucial to the re-building of communities in cities, towns and villages. How did and do shops have to change?
  • Ideas, insights and a check-list of how the business operating a shop will be more successful.
  • It will help set expectations, what kind of rewards (financial and other) are awaiting and most of all how to run a business that is robust and sustainable and benefits from lessons learnt from the past.

 

Presentation Theatre Speakers

 

Linda Jones

  • LJ&P Research Specialists
  • Linda Jones is an independent research specialist, who has run her own business for over 30 years.
  • She has worked with for 4 years now and has a particular interest in home décor, craft and consumer media.

 

Jane Makower

  • Former MD of Jane Makower Fabrics
  • She joined the Family Textiles Business, M. Makower & Co. Ltd in 1991, taking over as Managing Director in 1999 and continued in that role until she sold the brand Jane Makower Fabrics to Alan Litman Ltd in 2017.
  • She now works as a consultant to Alan Litman helping them to select fabrics and market them to the Retail Fabric Outlets. This includes John Lewis and numerous smaller Independent Businesses. Her particular expertise is Ladies Fashion Fabrics.

 

Steffi Stern

  • Steffi Stern has been in the craft retail industry for over 10 years and before that has been running her own businesses in management and organisational development since 1999.
  • She is the co-founder of The Makerss and has written four craft books.
  • Steffi not only has a passion for crafts but loves building businesses with the environment and people at the heart. She has a keen interest how crafting helps cope with mental health issues.

 

Emma Friedlander
Collins

Emma is author of numerous craft and crochet books, an instagram influencer, content creator and lecturer in Visual Communication at the University of Brighton. She has worked with a broad variety of clients from LoveCrafts, HobbyCraft and Mollie Make to the likes of SuperDrug and Vanish. She is passionate about craft and the power it can have in providing creative ideas for sustainable solutions.

 

Miya Knights

  • Specialising in analysing the challenges faced by retailers, and which technologies can support their needs in the complex consumer expectations and behaviours.
  • Ranked as one of the top retail technology influencers, and recently appeared on the BBC, Channel 4, ITN and Sky News.
  • Quoted by Retail Week, Retail Touchpoints, RETHINK Retail, The Grocer among others.

 

Andrew Davis

  • Helping organisations transform their business development, communication and marketing activities through digital platforms.
  • Working with corporate clients such as KPMG, Tesco, o2 and The Royal Mail to attract new business and improve relationships with existing customers.
  • Moderating chatrooms for Pop Idol, producing shows for the digital station BBC Radio 1Xtra.

 

ASHLEY PAYNE

Ashley brings 20 years e-commerce and digital experience, from the early days of ‘bricks and clicks’ building out Tesco’s grocery and general merchandise e-commerce capability in the 2000s, through Debenhams extremely rapid e-commerce growth in the 2010s, and then over to private equity turnaround work in the digital space. Over the course of Ashley’s career he has launched and managed over one hundred web/mobile sites/apps, and at Ideal Shopping Direct he now has the opportunity to explore the dynamic of TV shopping and how to leverage its power in the digital age.

 

CATE TROTTER

  • Having worked with brands including Chanel, Samsung, Jaguar Land Rover, Mercedes Benz, Nike, Johnson & Johnson and Levi’s.
  • Named one of the world’s top retail influencers for the past 5 years.
  • LinkedIn named her one of the top 15 most listened to professionals in the UK.

 

Anna Davenport

  • Anna is a Creative Brand Strategist and founder of Silver Nutshell Jewellery, an ethical, handmade jewellery business, inspired by her love of nature.
  • Anna has over 35 years of experience working in the Creative Industries, having opened up new markets and created portfolios of best-selling media brands.
  • Being creative every day is a lifestyle choice and is so important to our wellbeing, which is why Anna is on a mission to share her knowledge and wealth of experience with the creative community.