An essential showcase for trade buyers looking to source the latest trends and must stock products.  With an invaluable educational programme with best practice advice from retail, sales and marketing experts to help drive your business forward. 

Watch the video highlights from the 2022 event

The 3 P's of Sustainability - People + Planet = Profit

This year, we will delve into a well-established and widely accepted business concept, the 3 P’s of sustainability, also known as the triple bottom line. This concept emphasises the importance of balancing three critical elements: social responsibility (People), environmental stewardship (Planet), and economic profitability (Profit). Achieving the right balance among these three pillars is crucial for organisations and the craft industry as a whole.

We will explore how craft businesses can responsibly consider the impact of their operations and strategies on the planet.

People are often considered a company’s most valuable asset, and the success of any organisation lies in the hands of its people. We will discuss ways that your business can prioritise employee well-being, diversity, and inclusion.

Profit underscores the idea that financial success and sustainability are not mutually exclusive. It is essential to recognise that businesses need to be profitable to be sustainable, and profitability ensures the long-term survival of your business.

At this year’s CHSI Stitches, you will learn why the 3 P’s of sustainability offer a reliable model for future-proofing your business. Join us in exploring how sustainability can be a driving force for positive change in the craft industry.

The Demo Stage

The Demo Stage provides an opportunity for you to see experts, influencers and exhibitors showcasing the latest skills, techniques and products across a variety of hard and soft crafts.

The Pitch

‘The Pitch’ gives craft industry entrepreneurs and business owners the chance to share their business, product or idea to key industry players including Sarah Hurley and Simon Burns, potentially landing themselves mentoring and advice.
The Pitch aims to provide small businesses and crafting innovators additional support in order for them to progress. Whether you have a brand new craft product idea, small business start-up or are already an established brand, we are looking for you. Email for more information.

Sustainability Showcase

A sustainability showcase of the most ethical products at the event will be on display at the show providing inspiration to visitors. If you are a buyer join us to source the latest eco-responsible products on the market.

Insights Hub

The Insights Hub is the main stage bringing together retail, sales and marketing experts from outside the craft industry to share valuable insights. This is your chance to be inspired and motivated by some of the UK’s most thought provoking speakers.

The Academy

A programme of business speakers curated by Sarah Hurley, dedicated towards start up businesses to provide advice and solutions to challenges facing new businesses in todays market.

Free Parking

All visitors to CHSI stitches can

park at no charge at the NEC, Birmingham.


All visitors to CHSI stitches can

use WiFi at no charge at the NEC, Birmingham.